The Challenge
Hoja Nueva is a nonprofit organization dedicated to protecting threatened wildlife in the Peruvian rainforest through scientific research, community empowerment and education, and collaboration with local government. As a U.S.-based organization, they faced challenges in creating engaging Spanish-language content for their communications and marketing efforts directed at local communities. They sought assistance in addressing the cultural challenges of crafting conservation content that is both fun and entertaining, particularly for a younger audience.
- The Approach
- 1 Became familiar with Hoja Nueva's mission, goals, and key messaging to ensure consistency and alignment with the organization's values.
- 2 Collaborate with local community members and cultural experts to gain insights into the target audience's preferences, values, and communication styles.
- 3 Created content incorporating local stories, traditions, and humor to make conservation topics relatable and engaging.
- 4 Launch pilot campaigns with the developed content and closely monitor engagement metrics and feedback.
- 5 Collect data on the effectiveness of different content types and formats, adjusting as needed based on audience responses and engagement levels.
- The Results
- Over 10 content pieces were created including testimonials, brochures, infographics and press releases.
- Brand awareness increased by 12% in the 3 months after development of new content.
- Increased partnerships and collaborations with local brands and authorities.
Our Work
Microsol
Comprehensive rebranding project that included developing a new content strategy, creating content, crafting messages, and optimizing and managing the company's social media channels.
Copywriting
SEO & Growth
Social Media Management
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Copywriting
SEO & Growth
Social Media ManagementOEFA
Developed and implemented a comprehensive email marketing strategy to promote environmental education courses. This included building a database, crafting engaging emails, and setting up automated email campaigns.
Email Marketing
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Email Marketing
